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ERIC Number: ED122270
Record Type: Non-Journal
Publication Date: 1976
Pages: 20
Abstractor: N/A
Reference Count: N/A
Public Doublespeak: The Ad Man in Search of the Idiot [with Notes on the Complicity of English Teachers].
Redd, Virginia P.
This paper argues that the "back to basics" movement represents a simplistic assessment of the problem it is trying to deal with. It is not necessary for the English curriculum to "return" to narrowly defined basic skills because the English curriculum, in fact, never left them, and that is the real problem. Language development is a process which deserves a broad approach. Three basic levels of processes are identified: imitative processes related to basic literacy at the recognition and recall levels; organizing processes related to fluency in the use of basic language tools; and critical, creative, and evaluative processes involving originality and conscious choice of language alternatives. These processes are discussed in terms of the English curriculum, including reading, speaking, and writing. Students must be taught to become wise consumers, capable of recognizing the honest statement of an idea and rejecting doublespeak. They must also be able to detect and interpret a writer's or speaker's tone, stance, and intent; be able to critically question the kinds of "authority" used in advertising; and become sensitive and wise about the power of visual images. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A