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ERIC Number: ED121326
Record Type: Non-Journal
Publication Date: 1976-Jan
Pages: 6
Abstractor: N/A
Reference Count: N/A
The Selling of a Network.
The Lister Hill Network was a federally supported program designed to share computer-assisted instruction (CAI) programs among health science institutions through a national computer network. In May 1975, federal support of the program was discontinued. At that time, the Health Education Network Users Group (HENUG) was formed to insure the continuation of the network. With the loss of federal funding, the costs of accessing the CAI program rose, with the result that some of the past users could not absorb the increased costs. To keep the network functioning it was necessary to make an intensive effort to gain new members and increase utilization. To accomplish this goal, HENUG sought the advice of professional marketing consultants who recommended extensive workshops and the development of promotional aids in the form of a brochure, a display, and a media presentation. The workshop suggestion proved to be too expensive to implement, but the suggestion to develop promotional materials was carried out. It appears that marketing activities will have to be continued in order to insure the continued existance of the network. (JY)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A