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ERIC Number: ED120869
Record Type: Non-Journal
Publication Date: 1976
Pages: 46
Abstractor: N/A
Reference Count: N/A
The Agenda-Setting Function of the Mass Media in a Signal Starved Market.
Williams, Wenmouth, Jr.; Larsen, David
The purpose of this research was to determine if the media set personal agendas during off-year elections. The market for the study was a twin-city area in central Illinois (Bloomington-Normal) which contained few sources of information concerning local, national, and international problems. The survey questionnaire was compiled from questions previously used in research on agenda-setting functions of the media. Personal agendas from the 354 respondents completing the questionnaire and the media surveyed for the study were used to establish nine categories of local problems and seven categories of national problems. Results showed that data were heavily affected by general concern for the economy. Data also showed that the media were effective for setting personal agendas, with newspapers responsible for setting local personal agendas. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A