ERIC Number: ED120868
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Using Television Commercials as an Instructional Strategy to Teach Persuasion.
Frye, Jerry K.
This paper discusses the use of television commercials as instructional aids in the teaching of persuasion. Utilizing commercials in considering the sexploitation of women is recommended. The triadic relationship of advertisers, programmers, and audiences is discussed. Television commercials as instructional innovations are advocated for the following reasons: they are carefully designed and produced; by using currently produced commercials, the communication teacher's unit will have inherent relevancy for the modern student; television commercials can be obtained at little or no cost through television stations or by video-taping; they lend themselves to marcoscopic and microscipic analysis due to their short length; and a number of specific approaches can be utilized in illustrating persuasive techniques. (LL)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (Portland, Oregon, April 14-17, 1976)