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ERIC Number: ED120867
Record Type: Non-Journal
Publication Date: 1976
Pages: 22
Abstractor: N/A
Reference Count: N/A
A Demographic Profile of Talk Radio's Call-In Listener.
Avery, Robert K.; And Others
This paper, representing the first part of a multifaceted study designed to examine the communicative role of a two-way talk radio station, provides a demographic profile of listeners during a one-week period. Data was collected in Salt Lake City during the spring of 1975. Each broadcast day was tape recorded from the beginning talk show until the concluding talk show, affording six hosts of distinctive personality types during the week-day period. Data from weekend hosts were grouped together, providing a separate category. Results of the study showed that talk host type is the single most important variable in motivating listeners to participate, that the demographic characteristics of the caller tend to interact with the talk host type, that the average call-in listener tunes in the station every day, and that talk radio provides different functions for different people. Tables of findings illustrate the text. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A