ERIC Number: ED120860
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
Attitudes Vs. Cognitions: Explaining Long-Term Watergate Effects.
Becker, Lee B.; Towers, Wayne M.
The political scandals known as Watergate provided an unusual opportunity to study the importance of attitudinal and cognitive variables in media research. In order to assess the impact of Watergate during the months preceding the 1974 Congressional elections, 339 personal interviews were conducted during October with a probability sample of registered voters living in Syracuse, New York. Interviews focused on attitudinal reactions to Watergate, level of information about the scandal, and the voting behaviors and decisions regarding the state gubernatorial, U.S. Senatorial, and local Congressional elections. The long-term effects of Watergate were assessed in terms of changes in party affiliation, voter choice, changes in political interest, changes in political activity, and turnout. Results show interesting patterns of media effects on the two types of variables, with attitudinal variables affecting political decisions and activity. For cognitive variables, the evidence of continual impact is less convincing. Tables of findings are included. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A