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ERIC Number: ED120843
Record Type: RIE
Publication Date: 1976
Pages: 21
Abstractor: N/A
Strategies for Teaching Advertising: A Summary.
Flory, Joyce
This paper offers techniques and strategies which high school and college teachers of speech communication can use for teaching units and/or courses in advertising. One such technique is role playing, which can involve the corporate chairperson, the executive coordinator, and chairpersons for magazine advertising, outdoor advertising, broadcast advertising, and direct mail. The paper also explores facets of advertising which instructors should cover, such as the application of principles of organization communication, technical aspects of advertising, evaluation of specific techniques, audiences, legal perspectives, the development of criteria for evaluation of advertising, and the formulation of recommendations for change. A bibliography of resources on the technical aspects of advertising is included. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southern speech Communication Association (San Antonio, Texas, April 1976)