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ERIC Number: ED120842
Record Type: RIE
Publication Date: 1976
Pages: 30
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Interrelationships Between Mass and Interpersonal Communication.
Brownell, Judith
Academic departmentalization, especially at the undergraduate level, can result in the isolation of subject areas. The two purposes of this paper are to make a case for the interrelationships between mass and interpersonal communication becoming an integral aspect of mass media study, and to stress the importance of presenting this material in such a way that it will be useful to students and applicable by them outside of the classroom. Eight of the most obvious interrelationships between departments within the college curriculum are examined, and a framework for further research which takes as its major emphasis the premise that each medium has unique characteristics which must be acknowledged when discussing the mass-interpersonal process are provided. Graphs and tables provide additional information. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Eastern Communication Association (Philadelphia, Pennsylvania, March 28-30, 1976)