ERIC Number: ED120838
Record Type: Non-Journal
Publication Date: 1976
Reference Count: N/A
Beyond the Wasteland: The Criticism of Broadcasting.
Smith, Robert Rutherford
This book on television and radio criticism is intended to encourage viewers to listen and view the broadcast media more critically. The first part of the book is concerned with the process of criticizing broadcast programs. This part of the book considers criticism as a way of knowing, the varieties of criticism, two critical approaches--the mythological and the public policy oriented--and looks at criteria that have been used by some critics in the past. The second part of the book deals with issues in the broadcast industry. Among these are broadcast journalism, the planning and evaluation of cable and pay-cable television services, and the social effects of broadcasting. (RB)
Descriptors: Analytical Criticism, Broadcast Industry, Cable Television, Cultural Awareness, Higher Education, Mass Media, Programing (Broadcast), Radio, Social Values, Television, Television Viewing
Speech Communication Association, 5205 Leesburg Pike, Falls Church, Virginia 22041 ($3.50 nonmember, $3.00 member)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC. Dissemination and Resources Group.
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.; Speech Communication Association, Annandale, VA.