ERIC Number: ED120833
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Communication Correlates of Opinion Leadership of Professionals in a Research Dissemination Organization.
Jain, Nemi C.
The relationship between opinion leadership and certain characteristics of professionals performing linking roles in a research dissemination organization--the state Cooperative Extension Service of a land-grand university--were examined in this study. Five hypotheses were tested. The data were collected from a sample of 50 faculty members from seven academic departments of the university by personal interviews using a highly structured interview schedule and several self-administered instruments. All five hypotheses were confirmed. This study showed that the opinion leadership of professional linkers was positively related to their degree of information seeking both from within and outside the organization. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Chicago, Illinois, April 1-3, 1976)