ERIC Number: ED120759
Record Type: RIE
Publication Date: 1975
Reference Count: 0
Children's TV Commercials: Importance of the Race Factor.
Barry, Thomas E.
The purpose of this investigation was to determine whether the impact of television advertising on black children is significantly different from its impact on white children, and if the impact is good or bad in terms of psychological and social development. Following an extensive review of the literature on this subject, an exploratory survey was conducted. Respondents for the survey were 65 black mothers in the Dallas, Texas area. The results of this exploratory research reveal that black mothers do not feel remarkably different about television advertising than white mothers. The black mothers do feel that their children understand advertising to some extent and that advertising does influence the children to ask for the things they see advertised. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (83rd, Chicago, August 30-September 3, 1975); Not available in hard copy due to marginal legibility of original document