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ERIC Number: ED120752
Record Type: Non-Journal
Publication Date: 1975
Pages: 11
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Teaching of Graphics and Design.
Sullivan, Paul W.
This paper describes four journalism courses designed to develop students' visual sense and then channel that sense into the field of advertising. "Visual Communication" is a basic course in the elements of design which attempts to demonstrate to students that there are rules and order which comprise good design. "Publication Production and Design" is a graphic arts course which utilizes a laboratory with a wide range of relatively sophisticated equipment. The course begins with a theoretical discussion of design, and then examines practical applications in the areas of photography, graphics, film, and television. The subject covered in greatest depth in this course is typography. "Introduction to Advertising" is designed to provide basic information on the theory and practice of advertising throughout the media. Like the other courses, it is more of an attempt to develop taste than to develop skill. "Advertising Copywriting: Print" is a course in writing and visualizing advertising copy for the print media. Practical experience is gained by the students in regulation copywriting and layout exercises which are evaluated and criticized in laboratory sessions. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A