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ERIC Number: ED120743
Record Type: Non-Journal
Publication Date: 1975
Pages: 17
Abstractor: N/A
Reference Count: N/A
Influence of Broadcast and Print Media on Media Critics and Supporters.
Hoyt, James L.
It was hypothesized in this study that media supporters would be more persuaded by messages delivered through media sources than would media critics. An experimental Persuasion study was conducted in which persons were asked to give their personal evaluations of news media performance. Then they were exposed to a persuasive message delivered either on film, on audio tape, or in print. One hundred ten mass communications students at the University of Wisconsin--Madison served as subjects. Media supporters are clearly more influenced by the medium used to deliver a persuasive message than are media critics. However, the prediction that media supporters would be more persuaded than media critics in general was not supported. (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A