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ERIC Number: ED120573
Record Type: Non-Journal
Publication Date: 1975-Aug
Pages: 61
Abstractor: N/A
Reference Count: N/A
The Relationship Between Public Relations Practices and Enrollment Patterns in Area Vocational Secondary Schools in Texas.
Bevers, Floyd Gene
The central purpose of the study was to determine if a relationship existed between public relations practices and enrollment in secondary level area vocational schools in Texas. Contributing objectives of the study were: (1) to identify the degree to which selected public relations practices were being used as reported by the directors of area vocational schools; (2) to determine if public relations practices of vocational directors existed which encouraged enrollment; and (3) to identify the attitudes of directors toward public relations. The major phases of the research procedure were: (1) identification and selection of area vocational secondary schools in Texas; (2) identification of public relations practices in use by administrators; (3) identification of public relations practices that could be used by area vocational school administrators; (4) development and administration of a survey instrument to the directors to determine public relations practices and attitudes; and (5) analysis of the data. The results indicated that public relations as practiced by area vocational secondary school directors have no relationship to enrollment patterns. The report presents the background of the problem, defines the objectives, describes the procedures, and presents the findings and conclusions. Tables display the data. (Author/NJ)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas