ERIC Number: ED119818
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
Television's Impact: Changing Children's Attitudes in a Prosocial Direction.
Goldberg, Marvin E.; Gorn, Gerald J.
This paper discusses a recent study of the effect of television on racial and cultural attitudes of English Speaking Canadian preschool children, and describes a project planned to assess the interest value of a new prosocial documentary program and the program's effect on attitudes of 9- to 12-year-olds. The study already conducted had two parts. The first part examined whether a series of inserts into Sesame Street programs depicting children of other races in ethnic and integrated settings would result in more favorable attitudes toward children of other races. It was found that the English Canadian subjects preferred to play with nonwhite children rather than whites following the insert viewing. The second part of the study examined whether favorable attitudes toward French Canadian children would be achieved by depicting an attractive French Canadian child as central character in the inserts. Again, favorable attitudes were found following viewing. The planned study attempts to overcome a previous weakness in the research, which by using captive audiences gives results of limited generality. The plan is to assess the level of interest that 9- to 12-year-olds have in a prosocial documentary-type program which is intended to familiarize them with children of other races. Measures of attitude change will be taken after viewing as well as after discussion and writing about the film, to find out whether attitude change is enhanced by students' active involvement and rehearsal. (GO)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Canada