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ERIC Number: ED119695
Record Type: Non-Journal
Publication Date: 1976-Mar-30
Pages: 25
Abstractor: N/A
Reference Count: N/A
Videotaped Commitment: Influence on Subsequent Student Attitude and Achievement.
Simonson, Michael R.
Cognitive dissonance theory assumptions were used in a formal program of attitude change. The objective was first to improve subject attitudes toward an instructional activity, then subject achievement in this instructional activity was measured to determine if achievement was influenced by subject attitudes toward instruction. Two hundred eighteen college students were randomly assigned to one of three treatment groups. Analysis of variance tests were used to evaluate experimental hypotheses. Results demonstrated that it was possible to improve, experimentally, subjects' attitudes toward the instructional activity in the short term and the long term by a camouflaged treatment requiring subjects to commit themselves on videotape. Achievement differences were not significant, but trends of scores supported the experimental hypotheses. (Author/CH)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A