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ERIC Number: ED119683
Record Type: Non-Journal
Publication Date: 1974-Dec
Pages: 64
Abstractor: N/A
Reference Count: N/A
A General Analysis of the Audience of WTTW, Chicago, Illinois.
Mulder, Ronald
During the week of May 20-26, 1974, a telephone survey to determine television viewing patterns was conducted in the six-county Chicago metropolitan area. For the 4,662 respondents, data were collected concerning family characteristics and time spent watching the various programs offered by WTTW, Chicago's public broadcasting station. Nearly 43% of the sample had viewed WTTW at least once during the previous week with the highest viewing rates found in the suburban areas and among those with higher levels of educational attainment. Differences in viewing patterns among occupational groups and racial groups were slight. Unique viewing patterns were found for public affairs programs, childrens' programs, and the annual fund-raising auction. Details of the survey design and tabular results are included. (EMH)
Publication Type: Numerical/Quantitative Data
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC. Office of Communication Research.
Identifiers - Location: Illinois (Chicago)