ERIC Number: ED119605
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Alternative Designs for Instructional Technology Research.
Clark, Richard E.; Snow, Richard E.
Audiovisual Communication Review, v23 n4 Winter 1975 p373-394
Though models of quality research in education have abounded in the past decade, educational technologists have consistently made the same mistakes in attempting to measure the effects of multimedia approaches to teaching: 1) using a treatment that is not a valid implmentation of theory; 2) inadequate observation; and 3) disguising weak findings in the clothes of strong rhetoric. Typical research designs are one short test with skewed samples and no control group, and they usually concentrate on an isolated internal relationship but do not represent the larger reality of the situation. Several models and combination of models, when used accurately, can remedy the deficiencies of this research. (EMH)
Publication Type: Journal Articles
Education Level: N/A
Sponsor: National Inst. of Education (DHEW), Washington, DC.
Authoring Institution: Association for Educational Communications and Technology, Washington, DC.; Stanford Univ., CA. ERIC Clearinghouse on Information Resources.