ERIC Number: ED119345
Record Type: RIE
Publication Date: 1973-Sep
Reference Count: 0
The School Administrator's Publicity Handbook, with 74 Story Ideas in Handy Checkoff Format. Internal and External PR for Maximum Media Exposure and an Orderly System for Setting Up the Program. Operations Notebook 5.
Association of California School Administrators, vln5 Sep 1973
This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion include planning and developing a publicity program, preparing newsletters and press releases, planning press conferences and preparing press kits, and maintaining a good working relationship with the news media. In addition, the final section presents 74 story ideas for generating publicity about school events, personnel, and programs. (JG)
Descriptors: Administrator Guides, Elementary Secondary Education, Organizational Communication, Press Opinion, Program Development, Public Opinion, Public Relations, Publicize, School Districts
Association of California School Administrators, P.O. Box 4361, Burlingame, California 94010 ($4.00)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Association of California School Administrators.