ERIC Number: ED119344
Record Type: RIE
Publication Date: 1969
Reference Count: 0
Tips for the PR Chairman for Education Associations. PR Bookshelf No. 2.
National Education Association, Washington, DC.
This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it focuses primarily on the philosophy and activities that form the basis of a PR program appropriate for teacher associations. In a series of short sections, it discusses the need for a PR program and its potential benefits, formation of a PR committee, analysis of the group's PR needs, planning a PR program, communicating with the public, and evaluating the impact of a PR program. (JG)
Descriptors: Elementary Secondary Education, Guidelines, Organizational Communication, Program Development, Public Opinion, Public Relations, School Community Relationship, Teacher Associations
NEA Publications, Order Department, The Academic Building, Saw Mill Road, West Haven, Connecticut 06516 (Stock No. 391-12022)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: National Education Association, Washington, DC.