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ERIC Number: ED119344
Record Type: RIE
Publication Date: 1969
Pages: 30
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Tips for the PR Chairman for Education Associations. PR Bookshelf No. 2.
National Education Association, Washington, DC.
This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it focuses primarily on the philosophy and activities that form the basis of a PR program appropriate for teacher associations. In a series of short sections, it discusses the need for a PR program and its potential benefits, formation of a PR committee, analysis of the group's PR needs, planning a PR program, communicating with the public, and evaluating the impact of a PR program. (JG)
NEA Publications, Order Department, The Academic Building, Saw Mill Road, West Haven, Connecticut 06516 (Stock No. 391-12022)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: National Education Association, Washington, DC.