ERIC Number: ED119322
Record Type: RIE
Publication Date: 1976
Reference Count: 0
Releasing Test Scores: Educational Assessment Programs, How to Tell the Public.
National School Public Relations Association, Arlington, VA.
Prepared by four specialists who have personally dealt with educational assessment programs and communications in both state departments and local school districts, this guide takes the reader through the steps of getting the word out: analyzing goals and audience needs; planning activities and resources--human and financial; putting plans into action; and evaluating results. Included are examples of ideas, timeliness, surveys, news releases, and other practical, use-tested details. All levels of educational organization--state departments to local staff-should be involved in the dissemination process. Although state departments can offer strategic advice and encourage media support, it's the action of the local districts that most critically influences students, parents, taxpayers, and staff. Suggestions are included for briefing staff and media so they can reinforce, rather than undercut, the program's purpose. And, finally, how a specific school handles the facts and figures in its own report to parents and the community is examined in detail. (Author)
Descriptors: Communication (Thought Transfer), Educational Assessment, Elementary Secondary Education, Evaluation, Information Dissemination, Planning, Principals, Public Relations, School Community Relationship, State Programs, Test Results
National School Public Relations Association, 1801 North Moore Street, Arlington, Virginia 22209 (Stock No. 411-13449, $4.75, payment must accompany orders under $8.00)
Publication Type: Books
Education Level: N/A
Authoring Institution: National School Public Relations Association, Arlington, VA.