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ERIC Number: ED119265
Record Type: RIE
Publication Date: 1976
Pages: 20
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
A Dialectic Model of Mass Communication.
Bethel, Elizabeth R.; Bethel, James A.
The dialectic model offered in this paper attempts to overcome weaknesses which have evolved as a result of narrow focus on isolated aspects of the mass communication process. The model is framed within the perspective of conflict theory, and includes consideration of the roles which both elites and leaders play in the formulation and dissemination of collective reality. Additionally, consideration is given to the emergence and legitimation of alternative realities and ideologies, and the ways in which these alternatives find their way into the mass media. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Communication Association (Chicago, April 2-4, 1976)