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ERIC Number: ED119248
Record Type: RIE
Publication Date: 1975
Pages: 21
Abstractor: N/A
The Masked Communicator Revisited: Application of Communication Knowledge in the "Real World."
Burhans, David T., Jr.; Meehan, Diana
The purpose of this essay is to examine some of the reasons for the low implementation potential of most social psychological research (both in psychology and communication) and to suggest some ways in which the speech communication discipline can increase the applicability of its knowledge to the solution of contemporary individual and social problems. After the introduction, the first section of this paper discusses the characteristics of low and high applicability potential research, focusing on Robert Mackie's discussion of five dimensions on which research studies with high applicability potential and low applicability potential may be differentiated. The second section of the paper discusses the nature of the "research-to-application process" and argues that the speech discipline needs to encourage and train communication professionals to take on the task of translating communication research into action. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Speech Communication Association (Seattle, November, 1975); Not available in hard copy due to marginal legibility of original document