ERIC Number: ED119239
Record Type: RIE
Publication Date: 1975-Aug
Reference Count: 0
Daily Newspaper Circulation and the Young Reader.
Schweitzer, John C.
This study attempted to determine the factors involved in young persons' subscribing or nonsubscribing to one of the two local daily morning newspapers in a metropolitan area. The sampling included 192 young persons living in apartment complexes, of whom 109 subscribed to at least one of the two newspapers. The results of the analysis of the factors involved were broken into such categories as readership, education, marital status, occupation, lifestyle, mobility, and media comparisons. From the results it was concluded that more subscribers than nonsubscribers tended to be clustered in the higher socioeconomic group. Occupation together with income and education discriminated better than any of the demographic variables taken separately. Subscribers watched television news more often than nonsubscribers. Both groups tended to believe that newspapers give the "clearest understanding" of state and local politics. It was later discovered that some of the "nonsubscribers" were actually subscribers to an afternoon newspaper. The data also suggested that although more than half the sample were newspaper subscribers, they were not traditional subscribers and more research needs to be done on this topic. (TS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (Ottowa, Canada, August 1975)