ERIC Number: ED119233
Record Type: Non-Journal
Publication Date: 1974-Jul
Reference Count: N/A
Theoretical and Practical Aspects of Communication; Proceedings of the 1974 Southwest American Business Communication Association Spring Conference.
Bruno, Sam J., Ed.
The purpose of the conference reported on in this document was to bring insight into the broad area of communication. Contents include the conference program and papers presented at the conference, divided into four parts: research in the field of communication, communication in the organization, insights into the teaching of business communication--workshop, and the importance of communication in marketing. Titles of the papers are: "The Interpersonal/Mass Communication Interface Among Business Executives"; "Measuring the Image of Arkansas with the Professor Semantic Differential"; "Review of Emerging Concepts and Practice in Organizational Communications"; "Effectiveness of Internal Organizational Communication: A Study of Clerical Groups"; "International Scientific and Technical Meetings: Who Go? Who Profits?""Status Report on a Project on Communication Research"; "Comments on Communications Papers"; "Student Research for Business Communications: Making It Relevant in the Community College"; "Instructing Undergraduate Business Students in Selected Critical Areas of the Research Process"; and "Communication Research in Public Policy for Marketing." (JM)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: West Texas State Univ., Canyon.