ERIC Number: ED119200
Record Type: RIE
Publication Date: 1975
Reference Count: N/A
Public Relations Guide.
Proctor and Gamble Co., Cincinnati, OH.
This guide was especially designed for home economists and includes 50 pages of practical ideas and examples on how to set public relations objectives, determine target audiences, work with the media, write releases' and prepare for broadcast interviews. The guide includes definitions of basic terms used in public relations, establishes guidelines for public relations programs, relates home economics to public relations, and provides samples of information release forms. A special nine-page wrap-up section includes tips on how to organize and conduct public relations workshops. (RB)
Descriptors: Course Content, Course Objectives, Curriculum Guides, Guidelines, Higher Education, Home Economics, Instructional Materials, Public Relations, Publicize, Secondary Education
Procter & Gamble Educational Services, P.O. Box 14009, Dept. PK, Cincinnati, Ohio 45214 ($2.75 paper)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: Proctor and Gamble Co., Cincinnati, OH.