ERIC Number: ED119037
Record Type: RIE
Publication Date: 1973
Reference Count: 0
Self-Image Maintenance and Enhancement: Attitude Change Following Counterattitudinal Behavior.
Schlenker, Barry R.
Hypotheses derived from a theory of self-image maintenance and enhancement were employed to interpret the phenomena of attitude change following counter-attitudinal behaviors. Attitude change was viewed as a means of avoiding responsibility for the negative consequences of actions which threaten the self-image. The converse hypotheses were employed to predict conditions under which persons will attempt to gain responsibility for actions which produce positive consequences. The theory coherently organized the existing data and made predictions to new situations which have not received attention. Instances where dissonance theory has not been supported by existing data were pointed out. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (81st, Montreal, Quebec, August 1973)