ERIC Number: ED118814
Record Type: RIE
Publication Date: 1972
Reference Count: 0
A Guide for Evaluating Consumer Education Programs and Materials.
Lucht, Linda Lou, Ed.
The booklet was developed by the Committee on Criteria for Consumer Education Programs and Materials of the American Home Economics Association as a guide for the evaluation of consumer education programs and materials and for the development of such materials. A series of rating scales are presented, with discussion and explanation, in five sections, each of which can be used separately if desired. Objectives of Consumer Education includes scales for: social significance, human values, communication of content, specificity of behavioral aspect, and intellectual difficulty. Content of Consumer Education Curriculum presents scales for: objectivity, organization, conceptualization, difficulty level, timeliness, credibility of content, focus, and relevancy. Learning Experiences includes scales for: maturity level of learner, variety, sensory stimulation, relevancy, stimulation of thought, and learner's feedback. Materials and Procedures includes scales for: relationship to objectives, objectivity, transfer, continuity, comprehensiveness, validity, self-evaluation, feedback, language, and honesty. Educational Materials presents scales for: relationship to educational objectives of consumer education program, relevancy, educational approach, timeliness, organization, publication dates, difficulty level, maturity level, representation of minorities, objectivity, degree of advertising, credibility of sources, directions (if necessary), reproduction provisions, appeal, physical appearance, packaging, and cost. (SA)
Publication Type: Guides - General
Education Level: N/A
Authoring Institution: American Home Economics Association, Washington, DC.