ERIC Number: ED118123
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
Dual Audio Television; an Experiment in Saturday Morning Broadcast and a Summary Report.
Borton, Terry; And Others
The Philadelphia City Schools engaged in a four-year program to develop and test dual audio television, a way to help children learn more from the massive amounts of time they spend watching commercial television. The format consisted of an instructional radio broadcast which accompanied popular television shows and attempted to clarify and amplify the vocabulary concepts that were presented. Supplementary audio broadcasts were developed for"Gilligan's Island,""The Flintstones," and "Scooby Doo," and studies were conducted to measure their levels of utilization and their effects on vocabulary development. Results showed that the audience size was insufficient to justify national networking, and the instruction was effective for only a portion of the intended audience. (EMH)
Descriptors: Audiovisual Instruction, Commercial Television, Educational Radio, Educational Research, Educational Technology, Elementary Education, Experimental Programs, Instructional Innovation, Programing (Broadcast), Research Methodology, Statistical Analysis, Statistical Data, Television, Television Research, Television Viewing, Vocabulary, Vocabulary Development
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Philadelphia School District, PA. Office of Curriculum and Instruction.