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ERIC Number: ED118073
Record Type: Non-Journal
Publication Date: 1975-Jul-1
Pages: 46
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Numerical Results from Three Surveys on Book Marketing and Selection. A Publisher/Library Forum.
American Library Association, Chicago, IL. Resources and Technical Services Div.
Publishers, book wholesalers, and librarians were surveyed in early 1974 to provide background data for a program at the American Library Association Annual Conference 1975. Publishers were queried about their relations with libraries, promotional activities (including relations with review media, direct mailings, and advertising), and sales to libraries. Wholesalers were queried about their services to libraries, and the results were tabulated for small, medium, and large wholesalers. Libraries were queried about their budgets, selection practices, and ordering practices. Results were tabulated for Association of Research Libraries members, college and university libraries, community college libraries, public libraries, and special libraries. The questionnaires with tabulated results and the lists of recipients form the bulk of this document. (PF)
RTSD Office, American Library Association, 50 East Huron Street, Chicago, Illinois 60611 ($1.00)
Publication Type: Numerical/Quantitative Data
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: American Library Association, Chicago, IL. Resources and Technical Services Div.