ERIC Number: ED117778
Record Type: Non-Journal
Publication Date: 1974-Aug
Reference Count: N/A
Community Survey, Sacramento, California, Conducted for KVIE-TV, February 1974.
Contained in this report are the results of a telephone survey conducted in February 1974 among households in the metropolitan television market for Sacramento-Stockton, California. During evening hours, paid interviewers dialed 1775 telephone numbers selected randomly from telephone books. The purpose of the survey was to determine the nature of the Sacramento television market and the role of station KVIE. It was concluded that KVIE could increase its membership by increasing its use of air-time for membership appeals. An appropriate and realistic goal (assuming no increase in audience size) might be 20,000 total members in the next few years. The station has a high awareness level and a good image within the area surveyed, except perhaps in Stockton. KVIE has a solid base for growth and support, and also has large untapped potential. (The results of the study are presented in both narrative and table format.) (RB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.
Identifiers - Location: California (Sacramento)