ERIC Number: ED117777
Record Type: Non-Journal
Publication Date: 1974
Reference Count: N/A
Community Survey, San Jose, California, Conducted for KTEH-TV, February 4th - 7th, 1974.
Katzman, Natan; Lasselle, Sally
This study examines the characteristics of the KTEH viewing community. KTEH is an educational television station serving the San Diego area. Eleven paid interviewers dialed 1582 telephone numbers selected randomly from the telephone books for metropolitan San Diego to obtain the data. It was concluded that the relatively low public awareness of KTEH's existence is a factor against which future growth can be measured. The low ratings of high-school sports and local meetings may not rule out the utility of such programs in an area where other stations are providing a great variety of program content. The strong indication that people want more educational material, plus coverage of state government in action, suggest the potentially important role for the station. (The results of this survey are presented in both narrative and table format.) (RB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.
Identifiers - Location: California (San Diego)