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ERIC Number: ED117768
Record Type: RIE
Publication Date: 1975
Pages: 31
Abstractor: N/A
Reference Count: 0
Marketability: Who Needs Us? and What Can We Do for Them?
Lockwood, Diane Lee; Boatman, Sara
The purposes of this exploratory field study were to discover the utility of career-oriented skills and competencies in speech communication as perceived by representatives from employment agencies, to discover current perceptions of the field by representatives from employment agencies, and to discover the bases for these perceptions. The target sample for the study consisted of employment agencies located in Lincoln and Omaha, Nebraska. An interview schedule was constructed with 16 employment counselors. In summary, all of the masked career-oriented speech communication skills and competencies were perceived by respondents as important in terms of marketability. In addition, specialized technical skills, personal qualities, and previous work experience were mentioned as determinants of marketability. (The results are presented in both narrative and table format.) (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Kansas City, April 1975)