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ERIC Number: ED117763
Record Type: RIE
Publication Date: 1976
Pages: 217
Abstractor: N/A
Reference Count: N/A
Audience Analysis: A Programmed Approach to Receiver Behavior.
Gibson, James W.; Hanna, Michael S.
This branching programmed instructional workbook focuses on how people behave when they hear messages. Included are materials on audience/receiver behavior and a self-instructional supplement to materials that are a part of other communication studies. Drawings and diagrams illustrate the discussions of self-analysis, selection of audiences and audience situations, time analysis, and all major audience analysis considerations that help to determine how people behave when they receive messages. If wrong answers are given, the book directs the learner to alternative selections for instruction designed to eliminate the reason for the errors. The book includes objectives at the beginning of each chapter. (RB)
Prentice-Hall, Inc., Englewood Cliffs, New Jersey 07632 ($5.95 paper)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A