ERIC Number: ED117760
Record Type: RIE
Publication Date: 1975
Reference Count: 0
An Empirical Investigation of a Belief Comparison Change Model.
Roloff, Michael E.
An important area for communication researchers has been the relationship between persuasive messages and their impact on attitudes, beliefs, and behavior. A model is presented to clarify the relationship between persuasive messages and attitudes. In an effort to establish the validity of the model, six hypotheses are set forth concerning the relationship in question. Three of the six hypotheses derived from the model are confirmed, providing some support for the research utility of the model. It is concluded that the model has some utility and accuracy, but more research is needed. The nature of the direction the research should take is outlined. (The results of this study are presented in table, graph, and narrative format.) (RB)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (61st, Houston, Texas, December 27-30, 1975)