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ERIC Number: ED117735
Record Type: Non-Journal
Publication Date: 1969
Pages: 11
Abstractor: N/A
Immediate Versus Delayed Reward in Newspaper Reading.
Pietila, Veikko
Acta Sociologica, v12 n4 1969 (Reprint)
The objective of the present study was to explore whether the concepts of immediate and delayed reward have any relevance to the content of the mewspaper. In his theory of instrumental and expressive activities, Himmelstrand suggests that instrumental activities tend to have a cumulative structure while expressive activities will have a differential structure. The results presented here support Himmelstrand's hypothesis, but further studies into the motivational basis of the use of mass media are needed before we can be sure about the instrumental nature of the reading of delayed reward news. (RB)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A