ERIC Number: ED117733
Record Type: RIE
Publication Date: 1975-Aug-17
Reference Count: 0
Case for an Emphasis in Business Communications: Findings from Profile/75.
Stone, Gerald C.
Business communications, a career field tangential to that of journalism, was shown in a major research survey during 1975 to be an attractive, alternative profession for journalism majors. A questionnaire mailed to the membership of the International Association of Business Communicators contained 261 items, including demographies; questions on salaries, promotions, staff size, job satisfaction, and the types of media the communicators help produce; a section on concern about the national economic situation: items on media use; and a section on career preparedness. Resulting data show that journalism schools provide the necessary training for their graduates to excel in business communications, that the field of business communications offers attractive salaries over a wide range of industry types, and that its practitioners are generally well satisfieo and secure in their jobs. Nine tables of findings are included. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism (Ottawa, Canada, August 1975)