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ERIC Number: ED117732
Record Type: RIE
Publication Date: 1975
Pages: 18
Abstractor: N/A
Reference Count: 0
Hey, Mom, Who Put the Television in the Closet?
Larrick, Nancy
Results of the staggering number of hours which children spend watching television (an average of 54 hours a week for a preschooler, who will have accumulated a total of 5000 hours by first grade) may be seen in the influence children--swayed by commercials--have over their mothers' grocery choices and in the dramatic increase of both wild behavior and extreme passivity of school children. During the Saturday morning hours of tawdry animated cartoons, children are bombarded with frequent interruptions for commercials advertising artificially flavored and colored snacks, candy, cereals, soft drinks, and flashy toys. (Only three countries in the world allow any advertising with children's programs and only the United States allows more advertising with children's programs than with adult programs.) Furthermore, children--even very young ones--spend the bulk of their viewing time watching adult programs, most of which feature violence, crime, mystery, and brutality. There are a number of effective steps which schools, teachers, and parents may and must take to reduce children's viewing time and to promote critical and selective viewing among children. (JM)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the National Council of Teachers of English (65th, San Diego, California, November 26-29, 1975)