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ERIC Number: ED117705
Record Type: Non-Journal
Publication Date: 1971
Pages: 27
Abstractor: N/A
Reference Count: N/A
People's Conceptions of Mass Media: A Study about the People's Conceptions as to the Significance of the Mass Media and Their Functions before and after the Introduction of Television.
Pietila, Veikko
This report deals with several questions concerning the Finnish people's conceptions of the mass media, especially in a situation when the introduction of a new medium, television, is changing the field of mass communication. The subjects for the survey were television owners and non-owners in Lapland. The questions dealt with in this descriptive survey are the following: what is the significance attached by people to television and what are the functions which they consider television to fulfil for them; how does the introduction of television affect conceptions as to the significance and functions of the other mass media; what advance ideas do people have as to the importance and functions of television, and how do these advance ideas correspond to their actual experience; and what are the factors underlying the conception of television as significant in general and as a means of fulfilling certain functions, such as the transmission of news, general information, art and entertainment. (TS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Tampere Univ. (Finland). Research Inst.
Identifiers - Location: Finland