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ERIC Number: ED117704
Record Type: Non-Journal
Publication Date: 1974
Pages: 86
Abstractor: N/A
Reference Count: N/A
Gratifications and Content Choices in Mass Media Use.
Pietila, Veikko
The three primary aims of this report were to investigate whether or not the single gratifications associated with the use of different mass media form some gratification dimensions more basic in their nature; to explore in what way these dimensions are related to the actual mass media content choices of the audience; and to investigate the way education is related to the kinds of gratifications obtained from media and to the kinds of content consumed from them. The data for these inquiries were collected from various groups of people in Finland. The first chapter discusses the background of the report. The second chapter discusses the structure of gratifications, examining such topics as dimensions of gratifications associated with mass media use and summarizing the conclusions. The third chapter discusses dimensions of gratifications and content choices, examining such topics as relationships between gratification dimensions and content choices with respect to newspapers and summarizes the conclusions. The fourth chapter discusses education and the dimensions of gratifications and content choices. The fifth chapter contains a summary and final conclusions. (TS)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Tampere Univ. (Finland). Research Inst.
Identifiers - Location: Finland