ERIC Number: ED117702
Record Type: RIE
Publication Date: 1974-Aug
Reference Count: 0
Two Studies of Mass Media Use by Contemporary Young Adults. News Research Bulletin No. 5.
American Newspaper Publishers Association, Washington, DC.
This issue of the "News Research Bulletin" contains reports on two studies of media use by contemporary young adults. The first study analyzes the media behavior of 447 randomly selected respondents in Virginia Beach, Virginia in the summer of 1973. Some of the highlights of the study were that about 90 percent of the young people report doing at least some reading in a daily newspaper several days a week or more often; most television viewing time is given to entertainment and non-news information; a majority believe television is the most accurate of the four major mass media; and a majority say that newspapers provide the most complete coverage of events. The second study concerns 292 randomly selected young voters (ages 18-20) and their use of the mass media during the 1972 presidential election campaign. Some of the findings in this study were that 42 percent of the students said newspapers are the best way for "keeping up with what is going on in the world today" while 27 percent selected television; and the data support, although they do not prove, the hypothesis that the mass media tend to set the agenda for people concerning the most important issues. (RB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: American Newspaper Publishers Association, Washington, DC.