ERIC Number: ED116726
Record Type: Non-Journal
Publication Date: 1975-Dec
Reference Count: N/A
Employer Perceptions of Important Skills, Knowledge and Attitudes for Commercial Artists, Metropolitan Kansas City.
Tatham, Elaine L.; And Others
A commercial art program at Johnson County Community College (JCCC) was authorized to begin August 1975. In order to obtain information concerning needed skills and training, and future manpower needs for commercial artists, a questionnaire was designed and mailed to 936 possible employers of commercial artists in the Kansas City area. Although only 124 usable responses were received, the data were expected to be helpful in developing a program culminating in the successful employment of all program graduates. Respondents were asked to rank over 40 basic skills and personal characteristics on a five-point scale ranging from "essential" to "not applicable." Five characteristics were rated "essential" by more than 50 percent of the respondents: (1) meeting high quality standards of neatness and accuracy; (2) meeting deadlines consistently; (3) using the tools, materials, and processes relating to graphic reproduction and the preparation of camera-ready art; (4) team work; (5) doing paste-ups and mechanicals. It was also determined that a successful job applicant must have the following: a quality portfolio, experience, a variety of skills, ability to adapt to new situations, and practicality. Recommendations for student selection and program development are made on the basis of the findings. (NHM)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Johnson County Community Coll., Overland Park, KS.
Identifiers - Location: Kansas (Kansas City)