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ERIC Number: ED116699
Record Type: Non-Journal
Publication Date: 1975-Jun
Pages: 27
Abstractor: N/A
Reference Count: N/A
Sex Role Stereotyping: A Content Analysis of Bread and Butterflies.
Britton, Helen Ann
A 15 program instructional television series on career awareness, "Bread and Butterflies" was produced by the Agency for Instructional Television in 1974-75. Designed to be an affective stimulus in the classroom, the series was analyzed to document how women were portrayed and the extent to which stereotyping occurred in the work roles shown. Five categories of common sex roles were established: (1) female job ghetto; (2) male career domain; (3) woman in a man's job; (4) man in a woman's job; and (5) nonsexist career presentation (a job or career in which the skill required is the main criteria for doing it). The characters were analyzed both in terms of the jobs they were shown doing and the context in which they were shown. In terms of the amount of time each category was shown, over one-third of the characters portrayed in nonsexist roles were from one program, and only one program focuses on a character who was portrayed in a nonsexist way. It was found that no woman was portrayed as competently and confidently doing her job in a leadership position. Also, while many nonsexist role models were briefly portrayed in the series, in terms of the context in which women are shown, little was done to break down commonly held stereotypes of women and men in the work world. (HB)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A