ERIC Number: ED116695
Record Type: Non-Journal
Publication Date: 1975
Reference Count: N/A
Children's Television Report Card, 1975. An Evaluation of the Effect of the 1974 Federal Communications Commission Report and Policy Statement on Children's Television.
Committee on Children's Television, San Francisco, CA.
Over a two month period, the Committee on Children's Television evaluated the response of commercial broadcasters to the Federal Communications Commission guidelines that were established in 1974. Volunteers in 12 cities monitored children's programs on network affiliated and independent television stations. Managers of local television stations were also interviewed. The survey revealed that: (1) few stations were making any real effort to present informative and educational material in exciting and imaginative ways, (2) age-specific programing was virtually nonexistent; (3) weekday programing for children was totally inadequate; (4) the number of product ads were excessive; (5) very little money was invested in children's programing; and (6) hosts of children's television shows were selling products. The appendixes contain a summary of the 32 network programs most consistently aired; the community profiles which summarize the evaluation of locally produced programs, syndicated programs, and alternative network programing; the children's television program profile form used; and the questionnaire sent to the station managers. (DS)
Descriptors: Broadcast Industry, Broadcast Television, Children, Commercial Television, Evaluation, Mass Media, Programing (Broadcast), Statistical Data, Television, Television Commercials, Television Research, Television Viewing
Committee on Children's Television, Inc., 1511 Masonic Avenue, San Francisco, California 94117
Publication Type: Books
Education Level: N/A
Authoring Institution: Committee on Children's Television, San Francisco, CA.