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ERIC Number: ED116675
Record Type: RIE
Publication Date: 1975-Jun
Pages: 129
Abstractor: N/A
Reference Count: N/A
Television and Human Behavior: The Research Horizon, Future and Present.
Comstock, George; And Others
Current activity in the area of television research was reviewed, with an emphasis on some of the factors which will influence future research. An analysis was made of: (1) the priorities held by the scientific community in regard to research on television and human behavior, (2) the perspectives within the community that are likely to influence such research, and (3) some of the implications of the desire on the part of many social scientists to make such research more relevant to television policy decision-making. The analysis was based on in-depth interviews with selected social scientists, information collected in other ways from the scientific community, and reactions to preliminary analyses of a panel of highly informed social scientists. About 50 "in progress" research projects were uncovered. A description of these projects and an annotated bibliography of current publications are appended. (Author/HB)
Publications Department, The Rand Corporation, 1700 Main Street, Santa Monica, California 90406 ($7.00)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Edna McConnell Clark Foundation, New York, NY.
Authoring Institution: Rand Corp., Santa Monica, CA.
Note: For a related document see IR 002 918