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ERIC Number: ED116657
Record Type: Non-Journal
Publication Date: 1975-Nov-18
Pages: 10
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Uses of Media Theory in a Broadcast Curriculum.
Busby, Linda J.
There has been an increasing emphasis on the social responsibility of media within the past 25 years. Social responsibility began with the Fairness Doctrine, the Equal Time Rule, and other Federal Communications Commission (FCC) regulations, but was expanded further when cigarette commercials were banned in 1971. Freedom of speech in programing must be retained and the truth encouraged in advertising. Legal challenges involving the social responsibility of television stations are centered around three main issues: (1) station awareness of the needs and interests of the local community, (2) station discrimination in employment, and (3) the need for more programing of a particular type. These issues will be an important point for media students to study in the future, and a strong background in media theory will be needed to cope with these problems. Social responsibility can either initiate an era of examination and development for the good of society or it can clog the courts with petty complaints. (Author/DS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A