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ERIC Number: ED116655
Record Type: Non-Journal
Publication Date: 1975-Nov-19
Pages: 7
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Getting off the Back of the BBC: Or How to Stop Sponging off Rich Relatives.
Donohue, Thomas R.
The Public Broadcasting Service (PBS) programing is often criticized by standards or criteria that are out of date and misrepresented in terms of the audience response. There is a need for the development and application of critical standards that recognize and utilize the unique characteristics identified by Marshal McLuhan. Television audience response is often judged by a simple head count which is an archaic method of determining listeners. Public television programing needs to encourage audience participation with programs whose content has been thoroughly researched; but instead of researching why one program succeeds while another fails, PBS is satisfied to borrow from the British Broadcasting Company. One alternative would be to use the programs rejected by commercial networks, but which are acceptable to the PBS audience. The second alternative would call for PBS to take a more aggressive and systematic research approach to determine its audience and its preferences. (Author/DS)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A