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ERIC Number: ED116260
Record Type: RIE
Publication Date: 1970
Pages: 17
Abstractor: N/A
Reference Count: 0
Alienation and Use of the Mass Media.
Pietila, Veikko
Several studies in media viewing have examined the hypothesis that alienation correlates with the consumption of escape-type content from the mass media. In order to interpret this result, alienation was considered as a process beginning with difficiulties in situation definitions. It was assumed in this study that heavy information of the mass media offers such definitions. In the beginning of the alienation process people thus feel difficulties in defining the situations and assumedly react in such a situation compensatively, with heightened intake of heavy information. If this does not help in defining situations, a second reaction, restriction of or withdrawal from heavy information is plausible. Some results supported this interpretation, but there were conflicting results, too. (Author/RB)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Reprinted form "Acta Sociologica" Vol. 13, 1970