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ERIC Number: ED116252
Record Type: Non-Journal
Publication Date: 1975
Pages: 35
Abstractor: N/A
Reference Count: N/A
Derivation and Test of a New Model of Message-Attitude-Behavior Relations.
McPhee, Robert D.
This paper describes and reports research on a model of the determination of behavioral intention by belief structures, derived from a theory proposed by Don Dulany in 1968. The new model construes "belief structures," and defines message variables, in ways suggestive for communication research. Findings reported support several propositions suggested by the model, and are generally consistent with the model, though not strongly supportive of it. Suggestions are made for future research. (Author)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A