ERIC Number: ED116239
Record Type: RIE
Publication Date: 1975
Communications and Public Opinion: A Public Opinion Quarterly Reader.
Carlson, Robert O., Ed.
The phenomenon of the close relationship between communication and public opinion is shown in this book to have played a major role historically in the measurement of support for political policies, officials, and candidates. The communications media influence public opinion and are subject to it; yet the precise nature and definition of public opinion, the methods by which it can be identified, the extent of its influence on behavior all have produced widely diverse viewpoints. Comprised of selected articles from the "Public Opinion Quarterly," the book includes work from more than 40 leading scholars in the field of communications research. (RB)
Descriptors: Behavior Patterns, Communication (Thought Transfer), Communications, Higher Education, Journalism, Mass Media, Measurement Instruments, Media Research, Political Issues, Public Opinion, Research Methodology, Social Change
Praeger Publishers, Incorporated, 111 Fourth Avenue, New York, New York 10003 ($7.95 paper)
Publication Type: Books
Education Level: N/A
Authoring Institution: N/A